The author doesn't avoid pulp/noir stereotypes - on the contrary, he makes good use of every possible cliché to create an impossible post-Modernist atmosphere, mixing 1930s detective stories with present-day cyberpunk fantasies and adding a generous dash of "the future that never was".
Written in a style not seen in many years. Pure escapism. I personally like this style as it reminds me of my younger years of reading. Look forward to more of the series.